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Surveys
Below are surveys we have collected over the years
supporting the effectiveness of on-hold message marketing:
- The average American business receives 128 calls per day.
1
- The average business executive spends 60 hours/year on hold.
2
- The average American business executive spends about 9 days on-hold per
year.
3
- On-hold messaging reduces call abandonment by almost 90 percent.
4
- 88% of callers preferred on hold messages to other options.
5
- 7 out of 10 business calls go to hold. Average wait 43 sec's.
1
- 16-20% of all callers made a purchase based on an on-hold offer.
6
- Waiting increased more than 250% with on-hold messages.
4
- 94% of all marketing budgets are spent getting customers to call
7, but only 6%
is spent to handle the calls once they are received.
- 88% of calls to Ford dealers were placed on-hold or transferred.
8
- Nationwide Insurance Co. estimates their callers remain holding 130% longer.
1
- Of all businesses surveyed with voice-mail: 48% of all calls
still require operator intervention, 75% of all calls result in no message left,
and more than 50% of all messages never receive a reply.*
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Callers subjected
to "Silence On-Hold" hang-up the fastest
-
Callers hearing
music only hold an average 30 seconds longer
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Callers with music
+ information hold up to 3 minutes longer
US WEST
(now Qwest Communications Int. )
Reported:
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On-Hold
programming produces a 40% increase in caller retention
-
Advertising
on-hold will produce a 15% increase in inquiries
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On-hold promotion
produces a 12% increase in request for services
Call On-Hold Infosystems
800.873.1354
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